CIM Marketing Podcast

カテゴリー：Business

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.

2024年04月18日

Episode 91: AI – threat or promise?

Fear, fakes, and futurism in artificial intelligence

This podcast will:

• Show how marketers can use AI to enhance their work

• Reveal how to achieve authenticity with artificial output

• Explore the ethics of using AI in marketing

If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.

2024年04月04日

Marketing the election - What marketers can bring to politics

This podcast will:

• Reveal why marketing skills can be invaluable in politics

• Show how to avoid the communication pitfalls in an election campaign

• Demonstrate the importance of a strong brand in the political arena

2024年03月21日

Episode 89: Deep dive into sustainable marketing

In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact.